Guerrilla Fashion Photography

We recently shot a series of clothes for the designer AOCO, in an gutted auto-body-painting shop, shooting as simply and rapidly as possible. The strategy was to provide catalog-style images, with a hint of the rough environment (and carry that feel in the finished image). We used two large soft sources, plus a direct light against the back wall (intentionally letting it fall off in the corners, again to visually differentiate our shoot, from a studio shoot). With only a couple of minutes per outfit (there were 20+ changes) we were in-n-out in less than the length of a feature film....

Thank you Melanie for performing, my crew: Vytas, Alberto, Eric, and Beata for keeping it all together! Simple is best!